An editorial released on Halfwheel on March 1, 2022, ignited a firestorm of debate about what in the premium cigar and pipe industries constitutes as marketing tobacco products to minors. The FDA has made it clear that marketing to children is one of the most important issues in their regulation of the industry.
We look at this topic from a number of vantage points, including parallels with the beer industry with our guests, Dan and PJ from the 603 Brewing Company in Londonderry, NH. As you can tell from the running time of this show, it was an engaging and spirited conversation about what constitutes as crossing the line to marketing to minors and what is not, how concerned should the industry be about outside perception (or misperception), and what might the future look like.
While we have that discussion, we conclude our 2-part series we started last week on beer pairings by pairing three different 603 offerings with using GL Pease Fillmore. In the second half of the show we continue talking about the topic of marketing to minors with the Rojas Street Taco Short Corona (and a 4th beer). Is naming cigars after food and packaging them in non traditional ways a bold marketing idea or just a bad one? Join us and find out what we think and feel free to continue the conversation in the comments.
Not Just Blowing Smoke is the cigar and pipe podcast that brings the knowledge, expertise, and fun of Twins Smoke Shop right to you. Wherever you are, and whenever you want it. New episodes every Monday. Subscribe to us on Podbean, iHeart Radio, Spotify, iTunes, Google, YouTube, and to our website, notjustblowingsmoke.com, to make sure you don’t miss a thing!