Is It Really All That?

Advertising, branding, and building name recognition, all work together to create consumer desire and to cultivate expectation for premium cigars and tobacco. But just how much influence does all that have on the consumer’s experience and impression of what they are smoking?

We are going to do our own experiment to find out!

On this episode of NJBS, we smoke a well known and popular brand cigar…but without the band or any identifying information. Will we still think “it is all that?”

In the second half of the show, we will be joined by Erik Stokkebye the founder of 4th Generation Tobacconist pipes and tobacco! Again, we will be smoking blind, but it will be a new blend of Erik’s that none of us has had before and we will not know what it is, or what is in it. This is going to end up like an episode of one of those food network cooking competitions… Is the panel of NJBS going to like what Erik serves up? There is only one way to find out!

Not Just Blowing Smoke is the cigar and pipe podcast that brings the knowledge, expertise, and fun of Twins Smoke Shop right to you. Wherever you are, and whenever you want it. New episodes every Monday. Subscribe to us on Podbean, iHeart Radio, Spotify, iTunes, Google, or YouTube, and to our website,, to make sure you don’t miss a thing!

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